Johan Strömqvist
Product design craft lead
I'm an interaction designer with a design technologist flavour, leading design direction and builder enablement at large scale.
For seven years at Shopify, I was a craft lead for interaction, motion, and performance within the Polaris design system, enabling tens of thousands of designers and developers to build cohesive, high-quality products used daily by millions of businesses. I work deeply across both human and technical domains, combining knowledge of human perception with a practical understanding of technology to design solutions that work for people and the platforms that serve them.
Core strengths
Design leadership
Design direction · strategic anchoring · mentorship · unblocking · reframing
Interaction design / HCI
Functional visual design · concept clarity · feedback · motion · interactivity
Performance UX
Responsiveness · continuity · attention retention · optimism · loading · revalidation
Design systems
Design language · AI rules · UX patterns · guidelines · enablement
Design technology
Rapid prototyping · creative coding · engineering literacy · technical domain expertise
Timeline
Shopify helps millions of businesses sell products across online, in-store, social, as well as through AI clients. During my 7.5 year tenure, the company scaled massively (15x) reaching $350B+ in GMV and a $200B+ market cap – making Shopify one of the world's 100 most valuable companies.
I was a craft lead on the Core R&D / Polaris design system team, responsible for setting the interaction, motion, and performance quality bar so that tens of thousands of designers and developers could ship cohesive, high-quality experiences at scale.